Robert L. Dilenschneider

"It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond. This new 5th edition examines and prescribes how to make public relations indispensable in an era...