From the Book - First edition.
Why the T-shirt cannon has something to teach us about human nature
Why Tom Brady and all those other quarterbacks are so damned good-looking (or are they?)
Why we channel our inner Mayweather and secretly crave disrespect
Why we are all dog lovers at heart (but not deep in our hearts)
Why hockey goons would rather fight at home
The curse of the expert: why the best players make the worst coaches
Acting on impulse : why we aren't so different from the sports hothead (L-O-B, Crabtree!)
Why athletes don't need an empty bed before competition
Why the coach's seat is always hot
Why so many successful ultra-endurance athletes area also successful recovering addicts
Why giving every little league kid a trophy is such a lousy idea
Why rooting for the Mets is like building that IKEA desk
Why we want Gronk at our backyard barbecue
and why he wants to be there
Tribal warfare : why the agony of the other team's defeat feels just as good as the thrill of our team's victory
Why we are all comeback kids
Why running on a treadmill is like running a business
Why the World Cup doesn't lead to world peace (even if J. Lo and Pitbull claim otherwise)
Why our moral compass is more flexible than an Olympic gymnast
Why unlocking the mystery of human consciousness is
like so much else in life
