Learning to Write Marketing Copy.
(eVideo)

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Published
Carpenteria, CA linkedin.com, 2014.
Format
eVideo
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Language
English

Notes

General Note
5/30/201412:00:00AM
Participants/Performers
Presenter: Ian Lurie
Description
Learn how to craft compelling marketing copy to engage with your customers.
Description
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Citations

APA Citation, 7th Edition (style guide)

Lurie, I. (2014). Learning to Write Marketing Copy . linkedin.com.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Lurie, Ian. 2014. Learning to Write Marketing Copy. linkedin.com.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Lurie, Ian. Learning to Write Marketing Copy linkedin.com, 2014.

MLA Citation, 9th Edition (style guide)

Lurie, Ian. Learning to Write Marketing Copy linkedin.com, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID
adf49816-a7c0-3e67-ce3b-2061bccf73ee-eng
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Grouping Information

Grouped Work IDadf49816-a7c0-3e67-ce3b-2061bccf73ee-eng
Full titlelearning to write marketing copy
Authorlurie ian
Grouping Categorymovie
Last Update2024-04-01 10:58:15AM
Last Indexed2024-04-20 02:29:16AM

Book Cover Information

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First LoadedMar 28, 2024
Last UsedMar 31, 2024

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First DetectedJan 10, 2024 11:16:03 AM
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MARC Record

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