Create a Brand Strategy.
(eVideo)

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Published
Carpenteria, CA linkedin.com, 2017.
Format
eVideo
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Language
English

Notes

General Note
11/01/201712:00:00AM
Participants/Performers
Presenter: Lindsay Pedersen
Description
Learn how to create a compelling brand strategy that gets results for your organization.
Description
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, the best come from an intentional defining of the brand strategy. In this course, branding expert Lindsay Pedersen explains how to create a compelling brand strategy that gets results for your organization. She demonstrates how to properly frame your strategy and covers brand positioning, discussing how to climb a benefit ladder and determine your position. Plus, she shows how to create a personality for your brand, choose the tone, and create an activation strategy.
System Details
Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Citations

APA Citation, 7th Edition (style guide)

Pedersen, L. (2017). Create a Brand Strategy . linkedin.com.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Pedersen, Lindsay. 2017. Create a Brand Strategy. linkedin.com.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Pedersen, Lindsay. Create a Brand Strategy linkedin.com, 2017.

MLA Citation, 9th Edition (style guide)

Pedersen, Lindsay. Create a Brand Strategy linkedin.com, 2017.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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2da4cd50-d22a-c057-640e-647554b0eb31-eng
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Grouped Work ID2da4cd50-d22a-c057-640e-647554b0eb31-eng
Full titlecreate a brand strategy
Authorpedersen lindsay
Grouping Categorymovie
Last Update2024-04-01 10:58:15AM
Last Indexed2024-04-20 02:12:50AM

Book Cover Information

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First LoadedMar 6, 2024
Last UsedApr 10, 2024

Marc Record

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Last File Modification TimeApr 01, 2024 10:58:31 AM

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