A trigger series to practise taking minutes and notes. A program designed to develop memory and recall, learning to take notes and minutes, as well as improving writing skills. Ideal for office employees, support staff and anyone who attends a meeting and is required to take minutes. The six segments provide viewers with situations so they can practise taking minutes. This program is designed to be used for groups and individuals training to take...

Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101-Learn the essentials for crafting persuasive...

Herramientas sencillas, resultados extraordinarios. Todo lo que estamos aprendiendo sobre cómo mejorar nuestro rendimiento como seres humanos en la era digital apunta hacia una de nuestras tecnologías más antiguas: el lápiz y el papel. La escritura exploratoria (escribir para nosotros, no para los demás, escribir cuando no sabemos exactamente qué queremos decir) es una de las herramientas de pensamiento más poderosas y viables de las que disponemos....

"The best-selling author's practical guide to writing clearly and convincingly in every professional setting. Charles Wheelan has spent decades mastering effective communication skills in his work as a writer, college professor, journalist, speechwriter, political candidate, and public speaker. In Write for Your Life, he shares his best tips. He covers how to organize and present information, why it's necessary to adapt one's tone to different audiences,...

Whether you are starting or selling your own business, business plans are an essential part of the process. How to Write a Business Plan gives you the expert guidance you need to make an impact with your plan, including advice on researching competitors, presenting your management skills and successfully communicating your strategic vision. Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to...

"Revised and updated, this bestselling collection of business wit and wisdom is the ultimate desk reference for the cube and corner office, by one of the world's most popular business publications. Forbes is one of the world's most trusted, recognizable, and growing brands in business news and information both in print and online. This comprehensive collection of business quotations gathers more than 10,000 apt, astute, and motivational remarks on...

"Unlearn bad habits, sharpen your emails and improve your written communication throughout your business with How to Write Effective Business English. An easy-to-follow guide on how to write with confidence, whether or not English is your first language.With new chapters on writing well across all disciplines, writing globally, and the impact of social media on workplace communication, this new edition prepares you to clearly liaise with your colleagues...