"A widely admired writer and teacher of writing for more than 25 years, Klinkenborg gives a distillation of that experience in an indispensable and distinctive book that will help anyone who wants to write, write better, or have a clearer understanding of what it means to be writing. Klinkenborg believes that most of our received wisdom about how writing works is not only wrong but an obstacle to our ability to write. Here he sets out to help us unlearn...

"In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well--a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published....

"Writing Better Essays: A Rhetorical Guide to Writing and Revision, now in its second edition, is an authoritative but accessible guide to writing successful argumentative essays that combines classical approaches with practical advice tailored to contemporary students. Designed to be effective either in the classroom or for independent learning, the book will appeal students at all levels, ranging from advanced placement to post-graduate. Teachers...

Peter Elbow talks directly to students about the process of writing. Beginning with his own early difficulties with writing as a college student, Elbow provides insights into how one can work through writing problems. Full of detailed instruction and specific skills to aid in writing, this video guides its audience from the initial stages of freewriting to the final stages of the revising process. Useful for students and teachers alike, Peter Elbow...

Make Every Word Memorable! To be remembered for your words, you need to write with skill and style. Whether you're crafting a novel, composing an e-mail, or creating a technical report, Mastering the Craft of Writing is an invaluable resource for any writer. Once you master these techniques, you'll want to use them in everything you write.

Gitomer teaches how to unlock the power of persuasion, including how to tell a story in a compelling and compassionate manner, how to inject humor in the persuasive process, and how to engage the audience to sell one's point of view.

"The art of description: world into word is part of The Art of series, a line of books by important authors on the craft of writing, edited by Charles Baxter. Each book examines a singular, but often assumed or neglected, issue facing the contemporary writer of fiction, nonfiction, or poetry. The art of series is meant to restore the art of criticism while illuminating the art of writing."--Page 4 of cover.

Offers advice and tips for packing a punch while being succinct when writing titles, essays, Tweets, letters, and emails in short form.

Call it persuading, negotiating or convincing. Ethical influence is the foundation of successful leadership, management, sales, and customer service. Robert Cialdini has spent his career systematically studying the psychology of influence. In this program he reveals what lies at the heart of his findings: the six principles of influence that form the basis of effective, persuasive appeals. These principles - reciprocation, scarcity, authority, commitment,...